Resume

• Developed and executed comprehensive cross-platform marketing strategies, resulting in:

  • 10-point improvement in Average Search Position within 6 months. 

  • 28% increase in website leads in 2024 compared to 2023.

  • 32% increase in website revenue within the first year.

• Led social media strategy and execution, achieving a 30% increase in impressions.

• Led content strategy and execution, working with SMEs to ensure high quality and accuracy.

• Implemented ongoing email split testing, resulting in an increase in leads generated.

• Optimized webpages through A/B testing to improve click through rate or lead generation.

• Developed monthly reports using Google Analytics and recommended strategies for improvement.

• Worked directly with the President and leadership team to achieve business objectives.

• Reviewed creative work ensuring high quality and adherence to brand standards.

• Drafted, edited, and proofread range of marketing and internal communications materials.

• Managed two part-time team members: one designer and one copywriter.

Interviewed alumni and wrote 3 articles across 2 magazine editions

Wrote three articles for Red: Seneca Alumni Magazine.

Wrote one article and edited three for Character, Leadership, Excellence: Varsity Sports at Seneca.

• Managed ten projects as part of national campaigns, ensuring timely delivery and quality.

• Collaborated with multiple Shoppers Drug Mart marketing teams to ensure accurate, timely delivery.

• Proposed content and SEO strategy to boost brand awareness and increase traffic.

• Managed social media channels, including copy and visuals, for two brands.

• Worked directly with senior leaders to ensure marketing achieved business objective

• Advised on copy, content, and visuals to improve brand trust and conversions.

• Worked directly with sales leaders to ensure digital marketing supported their work.

• Crafted compelling copy for websites and email campaigns, improving brand trust and conversions.

• Managed all social media channels, including content creation and community management.

• Executed over 100 event activations, meetups, and webinars, increasing brand visibility.

• Supported rebranding by managing orders of new print marketing materials.

• Maintained editorial calendar and budget tracker to inform performance reports.

• Supported the Talent Acquisition team with email, social posts and event activations.

• Supported the sales team, providing materials and detailed logistics for conferences.

• Wrote copy for, recorded and edited instructional YouTube videos using Camtasia Studios.

• Wrote blog posts to support launch of new webtools on the CanadaHelps website.