Resume
I have nine years of experience creating and implementing cross-platform marketing communication plans that deliver results. I craft communications with the audience in mind, drawing from my education in corporate communications and my experience writing for businesses in tech, retail, and fitness.
Experience
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As the primary strategic advisor, led the development and execution of annual multi-platform marketing workplans based on organizational priorities, resulting in:
60% increase in total website leads in Q1 2026 compared to Q1 2025, a trend continued from previous years.
63% increase website revenue in Q1 2026, achieved through leveraging local SEO, improving organic search ranking, optimizing email automations, and creating high quality educational fitness content.
75% increase in form completions, achieved through split testing email copy and design as well as A/B testing landing page copy and user experience.
10-point improvement in Average Search Position, achieved through on-page, technical and local SEO strategy.
30% increase in content views on Instagram, achieved through educational video strategy.
Provided expert marketing and communications advice based on analysis of campaign performance, member feedback, and public brand sentiment.
Managed projects for all marketing initiatives, including planning, execution, measurement and reporting in collaboration with creative, technical, and training team members.
Built and maintained strong relationships with leadership, creatives, subject matter experts, and technical team members as well as community partners, event organizers, and vendors.
Led the development of and edited marketing materials, including website content, email campaigns, social media posts, and print.
Monitored campaign performance, tracked and analyzed results, developed monthly reports for leadership, and recommended strategies for continuous improvement.
Ensured communications activities are of high quality and align with brand standards, UX best practices, and accessibility requirements.
Monitored online industry discourse and brand mentions to identify issues, risks and emerging trends and provided timely advice to leadership.
Managed day-to-day responsibilities of two part-time team members - one designer and one copywriter.
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Interviewed alumni and wrote 3 articles across 2 magazine editions
Wrote three articles for Red: Seneca Alumni Magazine.
Wrote one article and edited three for Character, Leadership, Excellence: Varsity Sports at Seneca.
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Worked with Digital Marketing Team leadership and divisional partners to understand objectives, timelines, budgets, and operational requirements.
Coordinated timelines across creative, development, and accessibility teams to ensure seamless delivery.
Coordinated and executed website portion of campaigns, ensuring assets are delivered on time and meet specifications.
Maintained accurate campaign records, schedules, budgets, and asset libraries.
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Proposed content and SEO strategy to boost brand awareness and increase traffic.
Managed social media channels, including copy and visuals, for two brands.
Worked directly with senior leaders to ensure marketing achieved business objective
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Advised on copy, content, and visuals to improve brand trust and conversions.
Worked directly with sales leaders to ensure digital marketing supported their work.
Crafted compelling copy for websites and email campaigns, improving brand trust and conversions.
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Coordinated timelines across creative, development, sales, and client relations teams to ensure seamless delivery.
Managed all social media channels, resulting in 20% increase in engagement on Twitter, achieved through educational content and community management and connection.
Created monthly internal newsletter, including coordinating content development, copywriting, and email setup, achieving an 80% open rate.
Executed more than 100 event activations, meetups, and webinars, increasing brand visibility.
Supported rebranding by managing orders of new print marketing materials.
Supported the Talent Acquisition team with email, social posts and event activations.
Supported the sales team, providing materials and detailed logistics for conferences.
Maintained accurate editorial calendars, event activation details, and asset libraries.
Tracked department spending and created comparative reports for team leadership.
Built and maintained relationships with event organizers, vendors, and platforms.
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Wrote copy for, recorded and edited instructional YouTube videos using Camtasia Studios.
Wrote blog posts to support launch of new webtools on the CanadaHelps website.
Education
Seneca College
Public Relations and Corporate Communications
Post Secondary Graduate Certificate
York University
BA, Communications Studies and Marketing