Resume
Strategic digital marketer with nine years of experience developing and implementing cross-platform strategies that improve brand awareness, boost positive brand sentiment, and generate leads. As a writer, I craft communications with the audience in mind, drawing from my education in corporate communications and experience writing for businesses in tech, retail, and fitness.
Experience
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Led the development and end-to-end execution of multi-platform marketing strategies, ensuring accurate and timely delivery. Generating results like:
22% increase in leads in H1 2026 vs 2025, achieved through leveraging local SEO, improving organic search ranking, optimizing web pages through A/B testing, improving email automations through split testing, and creating video-first educational fitness content.
72% increase in form submissions for a specific email campaign, achieved through email split testing and landing page A/B testing.
10-point improvement in Average Search Position, achieved through on-page, technical and local SEO strategy.
30% increase in content views on Instagram, achieved through educational video strategy.
Researched and analyzed market and industry trends to understand target market, competition, identify opportunities, and support strategic planning.
Planned editorial calendar in collaboration with subject matter experts to ensure consistent delivery of engaging, educational content for blog, email and social media.
Managed execution of content, email, social media, event, and partnership strategies.
Monitored campaign performance, analyzed results, and translated analytical findings into strategic recommendations for continuous improvement.
Developed reporting cadence, dashboards, and leadership-ready reports that clearly communicated insights and recommendations.
Provided subject-matter expertise in all areas of marketing, applying industry principles and best practices.
Collaborated across teams to develop campaigns, define measurable success metrics, and execute plans on time and on budget.
Identified opportunities to build strategic partnerships to generate brand awareness and leads.
Led creative team, managing their projects, coaching them toward success, and ensuring deliverables are on brand, on time, on budget, and of high quality.
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Interviewed alumni and wrote 3 articles across 2 magazine editions
Wrote three articles for Red: Seneca Alumni Magazine.
Wrote one article and edited three for Character, Leadership, Excellence: Varsity Sports at Seneca.
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Worked with Digital Marketing Team leadership and divisional partners to understand objectives, timelines, budgets, and requirements.
Coordinated timelines across creative, development, and accessibility teams to ensure cross-functional alignment and seamless delivery.
Assisted in campaign set up and execution, in partnership with creative and website teams.
Compiled campaign performance reports with key measures, contributed to post-mortem analysis, and documented findings.
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Advised leadership on content strategy, SEO, and nurture campaign email strategy.
Crafted compelling copy for the website and email drip campaigns.
Wrote monthly blog posts in collaboration with subject matter experts.
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Advised leadership on all areas of marketing, applying industry principles and best practices.
Planned editorial calendar in collaboration with subject matter experts to ensure consistent delivery of engaging, educational content for blog, email and social media.
Designed leadership-ready pitch decks for client meetings.
Wrote monthly blog posts in collaboration with subject matter experts.
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Coordinated timelines across creative, development, sales, and client relations teams to ensure seamless delivery.
Managed all social media channels, resulting in 20% increase in engagement on Twitter, achieved through educational content and community management and connection.
Created monthly internal newsletter, including coordinating content development, copywriting, and email setup, achieving an 80% open rate.
Executed more than 100 event activations, meetups, and webinars, increasing brand visibility.
Supported rebranding by managing orders of new print marketing materials.
Supported the Talent Acquisition team with email, social posts and event activations.
Supported the sales team, providing materials and detailed logistics for conferences.
Maintained accurate editorial calendars, event activation details, and asset libraries.
Tracked department spending and created comparative reports for team leadership.
Built and maintained relationships with event organizers, vendors, and platforms.
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Wrote, recorded, and edited step-by-step instructional videos to help non-profits effectively use CanadaHelps digital fundraising tools.
Education
Post Graduate Certificate, Corporate Communications and PR
Seneca College
Graduated with High Honours
BA, Communications Studies and Marketing
York University
Graduated with High Honours