Resume

• As the primary strategic advisor, led the development and execution of annual multi-platform marketing workplans based on organizational priorities, resulting in: 

  • 60% increase in total website leads in Q1 2026 compared to Q1 2025, a trend continued from previous years.

  • 63% increase website revenue in Q1 2026, achieved through leveraging local SEO, improving organic search ranking, optimizing email automations, and creating high quality educational fitness content.

  • 75% increase in form completions, achieved through split testing email copy and design as well as A/B testing landing page copy and user experience.

  • 10-point improvement in Average Search Position, achieved through on-page, technical and local SEO strategy.

  • 30% increase in content views on Instagram, achieved through educational video strategy.

• Provided expert marketing and communications advice based on analysis of campaign performance, member feedback, and public brand sentiment. 

• Managed projects for all marketing initiatives, including planning, execution, measurement and reporting in collaboration with creative, technical, and training team members.

• Built and maintained strong relationships with leadership, creatives, subject matter experts, and technical team members as well as community partners, event organizers, and vendors.

• Led the development of and edited marketing materials, including website content, email campaigns, social media posts, and print.

• Monitored campaign performance, tracked and analyzed results, developed monthly reports for leadership, and recommended strategies for continuous improvement.

• Ensured communications activities are of high quality and align with brand standards, UX best practices, and accessibility requirements.

• Monitored online industry discourse and brand mentions to identify issues, risks and emerging trends and provided timely advice to leadership.  

• Managed day-to-day responsibilities of two part-time team members - one designer and one copywriter.

Interviewed alumni and wrote 3 articles across 2 magazine editions

Wrote three articles for Red: Seneca Alumni Magazine.

Wrote one article and edited three for Character, Leadership, Excellence: Varsity Sports at Seneca.

• Worked with Digital Marketing Team leadership and divisional partners to understand objectives, timelines, budgets, and operational requirements.

• Coordinated timelines across creative, development, and accessibility teams to ensure seamless delivery.

• Coordinated and executed website portion of campaigns, ensuring assets are delivered on time and meet specifications. 

• Maintained accurate campaign records, schedules, budgets, and asset libraries.

• Proposed content and SEO strategy to boost brand awareness and increase traffic.

• Managed social media channels, including copy and visuals, for two brands.

• Worked directly with senior leaders to ensure marketing achieved business objective

• Advised on copy, content, and visuals to improve brand trust and conversions.

• Worked directly with sales leaders to ensure digital marketing supported their work.

• Crafted compelling copy for websites and email campaigns, improving brand trust and conversions.

• Coordinated timelines across creative, development, sales, and client relations teams to ensure seamless delivery.

• Managed all social media channels, resulting in 20% increase in engagement on Twitter, achieved through educational content and community management and connection.

• Created monthly internal newsletter, including coordinating content development, copywriting, and email setup, achieving an 80% open rate.

• Executed more than 100 event activations, meetups, and webinars, increasing brand visibility.

• Supported rebranding by managing orders of new print marketing materials.

• Supported the Talent Acquisition team with email, social posts and event activations.

• Supported the sales team, providing materials and detailed logistics for conferences.

• Maintained accurate editorial calendars, event activation details, and asset libraries.

• Tracked department spending and created comparative reports for team leadership.

• Built and maintained relationships with event organizers, vendors, and platforms.

• Wrote copy for, recorded and edited instructional YouTube videos using Camtasia Studios.

• Wrote blog posts to support launch of new webtools on the CanadaHelps website.